Applied AI consultancy
Built the commercial foundation for an applied-AI studio: positioning, offer architecture, website, operating workspace, prospecting infrastructure, outbound sequences, pipeline and content system.
- 20Apollo sequences built
- 1,085contacts added to sequences
- 234emails delivered
- 5 × 4vertical / region matrix
Engagement window: Build period through 15 August 2026
Challenge
The business needed to move from broad automation capability to a clear, sellable operating proposition. The audience, workflows, offer, proof model, outbound system and delivery path all needed to agree before scale could be justified.
Insight
Founders do not buy AI adoption. They buy fewer missed enquiries, faster follow-up, cleaner scheduling and less coordination overhead. That reframed the offer from technology implementation to measurable operating outcomes with agreed acceptance criteria.
Approach
- Repositioned the business around applied AI systems for founder-led professional-service firms
- Designed a diagnostic-to-pilot offer with written acceptance criteria and a path to implementation or managed service
- Built a 5-vertical, 4-region GTM matrix spanning workflow pain, buyer language and campaign-specific sequences
- Created the website, operating workspace, content system, pipeline, scorecards and day-30/60/90 decision gates
- Deployed Apollo infrastructure, contact sourcing, four-step sequences, controlled-volume sending and performance reporting
Services
- Positioning
- Offer Design
- Website Strategy & Copy
- GTM Diagnostic
- ICP & Segmentation
- Apollo Infrastructure
- Outbound Copy
- CRM & Operating System
- Content Strategy
- Analytics & Experiment Design
Outcomes
- 20Outbound infrastructure20 Apollo sequences builtVerified
- 18Core GTM architecture18 targeting cells across the approved matrixVerified
- 1,085Sequence-ready audience1,085 contacts added to sequencesVerified
- 99.2%Controlled outbound activity236 sent · 234 delivered · 99.2% deliveryVerified
- 148Reached contacts148 contacts emailedVerified
- 3Early replies3 email replies from 2 contactsVerified
- 131Current active-cell queue131 contacts scheduledVerified
- 30/60/90Commercial operating modelDay-30, Day-60 and Day-90 decision gatesVerified
- 5×4Market architecture5 verticals across US, UK, Portugal and SpainVerified
- LiveDemand capture surfaceWebsite, diagnostic CTA and proof-led offer system liveVerified
Verification sources: authenticated Apollo analytics and sequence inventory, the live operating workspace and the live website. Activity metrics cover 15 May to 15 August. This case study does not claim won revenue, completed pilots or held meetings; those figures are intentionally excluded from headline outcomes.
What changed
The result is a functioning commercial system, not just a brand refresh. Positioning, website, offer, pipeline, Apollo sequences, controlled sending, content and experiment governance now operate from the same thesis. The first performance data is deliberately treated as calibration: delivery is healthy, response is early, and weak cells can be cut rather than rationalised.